Colours
Primary colours: black and white
The primary colours for the Spokes visual identity are black and white, in different shades. As a minimalist design-savvy hipster, what else do you need? It is certainly sufficient in combination with colour photography, or the natural colour of materials (paper, metal, textiles).
Secondary colour palette — if you must
Spokesters are not too keen on bright colours. We prefer materials and apparel with a faded look. Therefore, our secondary colour palette has a faded and natural hue. With greens, mainly. And some brown. As far as making a colourful Spokes design goes — be sure to pick from the secondary colour palette below. No reds, please.
PMS | CMYK | RGB | HEX | 3M Scotchcal | |
---|---|---|---|---|---|
PANTONE® Cool Gray 1 C | 10/10/11/0 | 233/228/225 | e9e4e1 | n.v.t. | |
PANTONE® 185 C | 27/8/31/0 | 187/205/176 | bbcdb0 | n.v.t. | |
PANTONE® 624 C | 64/24/45/6 | 100/153/143 | 64998f | n.v.t. | |
PANTONE® 5477 C | 65/42/46/30 | 84/104/105 | 546869 | n.v.t. | |
PANTONE® 479 C | 23/48/55/13 | 171/112/84 | AB7054 | n.v.t. | |
PANTONE® 477 C | 68/56/59/63 | 55/58/54 | 373a36 | n.v.t. |