• Spokes Styleguide
  • Spokes Styleguide

Colours

Primary colours: black and white

The primary colours for the Spokes visual identity are black and white, in different shades. As a minimalist design-savvy hipster, what else do you need? It is certainly sufficient in combination with colour photography, or the natural colour of materials (paper, metal, textiles).

 

Spokes_blackwhite

 

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Secondary colour palette — if you must

Spokesters are not too keen on bright colours. We prefer materials and apparel with a faded look. Therefore, our secondary colour palette has a faded and natural hue. With greens, mainly. And some brown. As far as making a colourful Spokes design goes — be sure to pick from the secondary colour palette below. No reds, please.

PMSCMYKRGBHEX3M Scotchcal
 PANTONE® Cool Gray 1 C 10/10/11/0233/228/225e9e4e1n.v.t.
 PANTONE® 185 C27/8/31/0187/205/176bbcdb0n.v.t.
 PANTONE® 624 C64/24/45/6100/153/14364998fn.v.t.
 PANTONE® 5477 C65/42/46/3084/104/105546869n.v.t.
 PANTONE® 479 C23/48/55/13171/112/84AB7054n.v.t.
 PANTONE® 477 C68/56/59/6355/58/54373a36n.v.t.

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