Building the brand
The Spokes brand represents all the values that define typical Spokester qualities. Behold the Spokes stone table of values:
- Our products and materials are of the very best quality (duh!).
- We use only sustainable materials in products and communication (except for our smartphones, that is).
- We know how to ride a bicycle in backward direction (don’t you?).
- We wear our beard and moustache with pride, even if we’re a girl.
- We are vegetarian (even if we’re not).
- We drink only the very best coffee (and never use a cup larger than your thumb).
- We are not religious. (OK, we wear beards. We don’t drink or smoke. And we worship bicycles.)
