Graphic elements

Circles and lines

A Spokester, if anything, is a minimalist. We like clearcut designs with straight lines and symmetry. This is the reason why there are no frills on our bicycles. In Spokes designs, graphic elements are used functionally and with care. Use them for emphasis, or to isolate specific parts of a visual.

Graphic elements to be used can be broken down to two geometric shapes: the line and the circle. They appear also in the Spokes logo. Here are some examples of the way to use them: