The logo
Logo lay out and shape
The Spokes logo consists of a wheel with a moustache and a bicycle between crossed lines, and the name ‘Spokes’ in a bespoke typeface. The logo has the shape of a round label. It is important that the logo maintains its exact shape throughout all Spokes visual communication. In no way can it be distorted or stretched, and no symbols or shapes should be added.
Logo colours
The Spokes logo is only used in black on a white or light background, or white on a black or dark background. The logo can be used both as a transparent shape, or as a label. The exact shade of black or white can vary according to materials and media. Apply the shade that matches your specific hipster taste and gear.
